![]() Korean archeage map compared to us Pc#High subscription price, few updates, and no sufficient viral market around PC Bangs attribute to the failure. NHN, a local publisher of WB’s Lord of the Rings Online, shut down the operation last May since its Open Beta Test in June 2008. However, lack of proper localization, flexibility, and communication with a development team to accommodate local users’ preferences, as well as lacking a presence in PC Bangs, make it harder for these games to sustain Korean users. By partnering with a local publishing partner or acquiring a game studio, companies from the United States and China are entering the local market leveraging with already familiar games. In this online-centric game market, most games have been traditionally home grown: Lineage, Maple Story, Kart Rider, GoStop, etc. The Korean gaming market has been very indigenous. For a small-and-medium publisher, those two are oftentimes the only revenue sources while top-tier publishers are trying to diversify by expanding into advertising, PC Bang (game-specific Internet cafes) subscription sales, and entertainment product development based on in-game characters as well as developing games on other platforms such as smartphones. More information on South Korean Game Companies or other DFC reports and services is available here.įor most PC online game publishers in Korea, major revenue comes from subscription and/or in-game item sales and game licensing. This article breaks out some of the key findings from the report. The focus of the report is on Korean game publishers and how they have used the Korean market as a base to expand a global business. In its upcoming report, The Game Market in Korea, DFC Intelligence aggregates actual revenue of PC and online game publishers in Korea from 2006 to 2010 and a five-year estimated forecast from 2011 to 2015. The Korean game business may be heavily weighted to the PC as a platform, but understanding the breadth of offerings available to Korean gamers needs to be explored for a complete understanding of how that market has developed and its implications for development of similar markets around the world. It would be naive, however, to believe all there is driving the gaming market in South Korea is free-to-play alone. With the growing acceptance of the free-to-play (F2P), micro-transaction model in the West, there is a lot more interest in the game market that popularized the online freemium business. However, there have not been many comprehensive reports on this unique Korean gaming market in the United States. South Korea is one of the most advanced PC online gaming markets in the world thanks to savvy Internet users and modern infrastructure – fast broadband, payment solutions, and security to name a few.Kart Rider has often been the most popular online game in South Korea. ![]()
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